Digital Advertising Campaigns

At its core, Programmatic Advertising is the automated buying and selling of online advertising. The automation makes transactions across multiple channels more efficient and effective by consolidating initial efforts on one technology platform. Targeting tactics can be derived from creating audience segments, which is another service that Symphony Research can provide. Using custom audience segments ensures the advertiser is only paying for ads to be delivered to the right people at the right time. Specialized algorithms optimize the campaigns over time to improve results by analyzing the digital behaviours of the target audience.

While we partner with advertising agency War Room Inc. to execute Programmatic Ad campaigns, our team is adept at providing the deliverables and management required to ensure a successful campaign.

Services Include:

• Campaign Management

• Advertisement Creation (Static, gifs, video, etc..)

• Content Creation for the Campaign (Campaign landing page, video edits, video production, written content, etc..)

• Post-Campaign Reporting