Research & Data Services
Symphony Tourism Services offers custom research based on visitor and market data utilizing information provided by Environics Analytics’ market segmentation and mobile data solutions. Research can be customized for communities, businesses, events, governments, DMOs, and more.
Services Offered
-
Visitor Profiles via MobileScapes Analysis
For Communities, understanding your visitors is one of the most important tools in managing your destination, no matter how large or small. If you want to know who is visiting now, and who is likely to visit in future, we can help.
-
Customer Profiles via Postal Code Analysis
For businesses, understanding your customers is one of the most important tools in decision-making. If you want to know more about who your customers are and where to find others, we can help.
-
Sector Reports - Key Tourism Activity Market Profiles
We are also able to provide research by sector in areas such as Skiing, Cycling, Canoeing & Kayaking, Golfing, Arts & Culture, and much more to be made available in 2021. Interested in knowing the BC Skier Profile or the Alberta Camper Profile or the BC Culinary Tourist or Ontario Golfer? All these and more are possible and available on request. Learn more about how it works and check out a sample of the BC Art Enthusiast Report by clicking on the button below.
-
Understanding Market Segmentation Data
There are quite a few resources available at the national, provincial and regional level to guide you in understanding your current and potential visitors. We can help you understand what is available for free, where to find it and how to use it. For example, BC’s top market segments, visitor origin and demographic information for your region, and more. We are here to help!
-
Dashboard
Ideal for destinations of all sizes that allows you to have a completely custom and interactive dashboard. Integrate your current data into the dashboard or source data from Symphony such as VisitorView or MobileScapes projects.
Research Hub
Symphony aims to get knowledge into the hands of those that need it. The Symphony Research Hub provides reports developed for the BC Regional Tourism Secretariat’s regional DMO partners and their stakeholders, available for download at no cost, as well as a curated list of available informative tourism research resources.
Here are the latest reports:
Whatever your research questions are, we will help you answer them.
Tools & Data Partners
