With access to demographic, lifestyle and geographic information, we can create the profile, or target groups, for your sector of interest. Want to know what the BC Cyclist is like? or the Adventure Sports Enthusiast of Alberta? We can do it.

How does it work?

We work with you to define the sector variables and market you are interested in. For example, if you would like to know what different demographic groups, and their geographic origins, make up the BC Skiers. Working with Environics Analytics’ PRIZM market segmentation system, drawing from thousands of data points and variables we can produce this sector profile for you. Reports typically include:

• Target groups - defined by demographic and life stages, for example; wealthy families, millennial couples, active seniors, etc.

• For each of the target groups we provide top geographic origins, media habits, activity interests, and more.

• Postal codes to reach them through targeted marketing campaigns*

The results of this service can help you tailor your messaging, create new products or services, and identify new and ideal customers 

*Postal codes require terms of use agreement with Environics Analytics.