Visitor Analysis
What’s Your Destination’s Visitor Profile?
We work with you to select locations within your destination to geofence in a mobile data system capture a sample of mobile devices representative of your visitors and then assess them, in order to create your destination’s visitor profile.
How does it work?
You provide our team with the areas in your community that are representative of visitor highlights, and utilizing mobile data we can provide you with insights such as:
Your visitor origins by province and top cities
Your visitor profiles, including demographics, psychographic information, media habits, activity interests, vacation spend, and much more
Your top market segments to help identify areas of growth potential for you.
The results of this service can help you tailor your messaging, create new products or services, and identify new and ideal customers
The profile summaries are based on a sample of mobile devices, tied to their device origin postal code and the typical demographics of those postal codes, supplied by Environics Analytics PRIZM and MobileScapes data systems.
Sample Report Content
