Research Hub
Fast Facts
Business intelligence and insights are collected from tourism stakeholders in the Thompson Okanagan region; data from our partnership with Environics Analytics; and research through the UN World Tourism Organization, Destination Canada, Destination BC, British Columbia Regional Tourism Secretariat, BC Hotel Association, go2HR, Community DMO Partners, and others.
BC Sector Analysis Reports
This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada's Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
This project has insights to aid in reaching and developing your marketing goals and recovery strategy.
Destination Sentiment Insights - Thompson Okanagan - March 2022
The Tourism Sentiment Index (TSI) helps the Canadian travel and tourism industry actively track its destination’s performance across 50+ specific aspects by analyzing real-time social media conversations
Visitor View – 2021 Year in Review
This report focuses on visitor analysis to British Columbia. The baseline visitor analysis will help the industry understand who is visiting our regions so they can plan strategically to attract visitors who will support their recovery from COVID-19.